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The Future of Ecommerce is

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Barclays Eagle Labs
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Microsoft for Startups
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NVIDIA Inception
Barclays Eagle Labs
Forbes
S&P Global
Microsoft for Startups
Financial Times
Twilio

Experience the Future of E-commerce AI

WHAT IS CONVERSATIONAL COMMERCE?

Enhancing Online Shopping with AI Conversations & Automation

Conversational Commerce leverages AI to deliver personalised shopping experiences, resolve customer queries, and guide buyers seamlessly from discovery to purchase—all in real-time through chat or voice.

See How It Works
WHAT IS APPELLA?

The All-in-One Conversational AI Platform for E-Commerce

Appella is a Conversational AI platform designed to revolutionise e-commerce by engaging customers, boosting sales, automating support, and providing real-time insights—all in one powerful solution.

Install on Shopify


Supercharge Your Store

Recreate the in-store experience on your Shopify store with AI personal shoppers. Boost sales, build loyalty, and enhance customer satisfaction.

Appella: Conversational AI

Why Choose Appella?

Online store interface
In-person retail

Everything Your Store Needs,
In One Platform

Appella integrates multiple AI solutions into one seamless platform to personalise shopping, boost sales, automate support, and provide actionable insights—all tailored to your store.

Recommends Products in Real-Time

Suggest items tailored to customer preferences and browsing behavior to enhance their experience and boost conversions.

Lower Returns with Better Guidance

Guide shoppers to the right sizes and styles, helping reduce mismatched purchases and improve satisfaction.

Engages Customers 24/7

Be available anytime to assist customers, helping them find exactly what they need, day or night.

Shopify integration

Easy integration with one-click install on Shopify admin

Design the AI for Your Store

01

Integrate Your Store

Seamlessly connect your platform with Appella's AI system.

02

Customise Your AI Agents

Tailor the tone, recommendations, and workflows to fit your brand.

03

Launch and Optimise

Go live and start improving conversions with actionable insights.

Designed To Work Across Ecommerce

Fashion & Apparel

Fashion & Apparel →

Beauty & Skincare

Beauty & Skincare →

Home Goods & Furniture

Home Goods & Furniture →

Health & Wellness

Health & Wellness →

Frequently Asked Questions

Ready to Transform Your Store with Conversational AI

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