Revolutionising Fashion One AI Agent at a Time

At Appella AI, we're not just creating shopping agents - we're looking to change how people discover, experience, and purchase fashion online.

Who We Are

Based in London, UK, Appella AI is at the forefront of fashion technology. We're a young and diverse team united by a singular vision: to bridge the gap between traditional online shopping and the personalised experience of in-store styling, all through the power of advanced AI.

We're here because we believe that AI has the potential to transform the fashion industry, making it more personalised, engaging, and sustainable. By harnessing cutting-edge technology, we're creating a future where fashion discovery is intuitive, exciting, and tailored to each individual's unique style.

What We Stand For

Innovation

Pushing the boundaries of AI in fashion to create groundbreaking online shopping experiences.

Craftsmanship

Tailoring our AI not only to each customer's unique preferences but also to each brand's distinct identity and values.

Responsibility

Championing ethical AI practices and promoting responsible fashion choices for a better future.

Our Vision: Fashion Meets AI

We envision a world where AI and fashion blend seamlessly, creating personalised, engaging, and sustainable shopping experiences. With our innovative approach, we're set to redefine the future of fashion e-commerce.